@book { DasMarkenzeichenalsAnknpfungspunktdesMarkenimages,
    title = "Das Markenzeichen als Anknüpfungspunkt des Markenimages",
    author = "Mirko {Heinemann}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-03338-0",
    url = "https://www.peterlang.com/document/1047712"
}