@book { EDLPversusHiLoPricingStrategiesinRetailing,
    title = "EDLP versus Hi-Lo Pricing Strategies in Retailing",
    author = "Sabine {El Husseini}",
    year = "2014",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-03450-9",
    url = "https://www.peterlang.com/document/1047725"
}