@book { KritischeBetrachtungenberReklame,
    title = "Kritische Betrachtungen über Reklame",
    author = "Klaus {Rodax}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-03724-1",
    url = "https://www.peterlang.com/document/1048147"
}