@book { DieBedeutungvonValueCoCreationfrdieMarke,
    title = "Die Bedeutung von Value Co-Creation für die Marke",
    author = "Linn {Thomas}",
    year = "2014",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-04066-1",
    url = "https://www.peterlang.com/document/1048335"
}