@book { WhenCultureGoestoMarket,
    title = "When Culture Goes to Market",
    author = "Robert J. {Shepherd}",
    year = "2007",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-0759-7",
    url = "https://www.peterlang.com/document/1050823"
}