@book { CorporateCommunication,
    title = "Corporate Communication",
    author = "Michael B. {Goodman} and Peter B. {Hirsch}",
    year = "2010",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-1460-1",
    url = "https://www.peterlang.com/document/1050883"
}