@book { CorporateCommunication,
    title = "Corporate Communication",
    author = "Michael {Goodman} and Peter B. {Hirsch}",
    year = "2015",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-1392-5",
    url = "https://www.peterlang.com/document/1051230"
}