@book { StrategicPlanningforPublicRelations,
    title = "Strategic Planning for Public Relations",
    author = "Tricia {Hansen-Horn} and Adam E. {Horn}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-1264-5",
    url = "https://www.peterlang.com/document/1051303"
}