@book { TheAudienceCommodityinaDigitalAge,
    title = "The Audience Commodity in a Digital Age",
    author = "Lee {McGuigan} and Vincent {Manzerolle}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-1157-0",
    url = "https://www.peterlang.com/document/1051414"
}