@book { MeasuringtheImpactofSocialMediaonBusinessProfitSuccess, title = "Measuring the Impact of Social Media on Business Profit & Success", subtitle = "A Fortune 500 Perspective", author = "Cong {Li} and Don {Stacks}", year = "2015", publisher = "Peter Lang Verlag", address = "New York, United States of America", doi = "10.3726/978-1-4539-1590-5", url = "https://www.peterlang.com/document/1051511" }