@book { MarketingstrategieninHighTechMrkten,
    title = "Marketingstrategien in High-Tech-Märkten",
    author = "Nikolaus {Müller} and  {Universität Münster}",
    year = "2018",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b13627",
    url = "https://www.peterlang.com/document/1068225"
}