@book { StrategischeMarketingplanunginfilialisiertenUniversalbanken,
    title = "Strategische Marketingplanung in filialisierten Universalbanken",
    author = " {Universität Münster}",
    year = "2018",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b13644",
    url = "https://www.peterlang.com/document/1068233"
}