@book { KundenorientierteAnreizsystemeimberatungsintensivenFacheinzelhandel,
    title = "Kundenorientierte Anreizsysteme im beratungsintensiven Facheinzelhandel",
    author = "Bettina {Sunderdiek}",
    year = "2021",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1091828"
}