@book { MarkteintrittundbearbeitunginderAutomobilindustrieVolkswagenindenUSA,
    title = "Markteintritt und -bearbeitung in der Automobilindustrie: Volkswagen in den USA",
    author = "Andreas {Fricke}",
    year = "2021",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    url = "https://www.peterlang.com/document/1103575"
}