@book { PublicRelationsandAdvertisingTheoriesConceptsandPractices,
    title = "Public Relations and Advertising Theories: Concepts and Practices",
    author = "Bayram Oğuz {Aydin} and Emine {Şahin} and Özlem {Duğan}",
    year = "2018",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b14625",
    url = "https://www.peterlang.com/document/1110695"
}