@book { DifferingOutlookofContemporaryAdvertising,
    title = "Differing Outlook of Contemporary Advertising",
    author = "Ömer {Aydinlioglu}",
    year = "2019",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b16219",
    url = "https://www.peterlang.com/document/1111133"
}