@book { DynamischeMarketingfhigkeit,
    title = "Dynamische Marketingfähigkeit",
    author = "Philipp {Hoog}",
    year = "2021",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/b19197",
    url = "https://www.peterlang.com/document/1164295"
}