@book { RetailMarketingCommunicationandtheConsumerBehaviourofSelectedGenerations,
    title = "Retail Marketing Communication and the Consumer Behaviour of Selected Generations",
    author = "Alena {Kusá} and Tomáš {Fašiang} and Daniela {Kollárová}",
    year = "2022",
    publisher = "Peter Lang Verlag",
    address = "Oxford, United Kingdom",
    doi = "10.3726/b19699",
    url = "https://www.peterlang.com/document/1267471"
}