@book { TheCreationofanAvantGardeBrand,
    title = "The Creation of an Avant-Garde Brand",
    author = "Jens {Pohlmann}",
    year = "2023",
    publisher = "Peter Lang Verlag",
    address = "Oxford, United Kingdom",
    doi = "10.3726/b19801",
    url = "https://www.peterlang.com/document/1307811"
}