%0 Book %A Karl Herndl %D 2014 %C Berlin, Germany %I Peter Lang Verlag %@ 9783653042030 %T Sales Coaching by Benedict %B Sales Success with Clear Structures and with Heart %R 10.3726/978-3-653-04203-0 %U https://www.peterlang.com/document/1048026 %X The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict, and transferred the content of these rules to sales. At first glance the undertaking seems a little ambitious, but it does succeed in delivering convincing results and practical benefits for the streamlining of sales processes. The central chapter of the book offers a sales structure which can be easily adapted for sales in all sectors. %K Leadership, Personalmanagement, Personalverwaltung, Sales coaching, Rule of St Benedict %G English