%0 Book
%A Bayram Aydin
%A Emine Sahin
%D 2017
%C Berlin, Germany
%I Peter Lang Verlag
%@ 9783631718773
%T Research Methods and Techniques in Public Relations and Advertising
%R 10.3726/b10899
%U https://www.peterlang.com/document/1054866
%X The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
%K Quantitative Research, Qualitative Research
%G English