%0 Book
%A Ann Gordon
%A Jerry L. Miller
%D 2005
%C New York, United States of America
%I Peter Lang Verlag
%@ 1525-9730
%T When Stereotypes Collide
%B Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
%U https://www.peterlang.com/document/1100251
%X Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
%K USA, Kongress, Parteimitglied, Wahlverhalten, African American, Advertisement, Gender, Campaign, Politische Entscheidung, Ethnicity
%G English