TY  - BOOK
AU  - Jo Pierson
AU  - Enid Mante-Meijer
AU  - Eugène Loos
PY  - 2011
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783653009378
TI  - New Media Technologies and User Empowerment
DO  - 10.3726/978-3-653-00937-8
UR  - https://www.peterlang.com/document/1044204
N2  - Recent developments in new media have led to the rise of what has become known as ‘social media’. The shift towards mass self-communication has lowered the technological thresholds for everyday users to connect and to become ‘produsers’ in media life. However, the question is to what extent users interacting in this ecosystem are empowered – and not disempowered – to express their creativity and concerns and to obtain a prominent role in new media design and innovation.
KW  - Social Media, User Research, Innovation, Mass Self-Communication
LA  - English
ER  -