TY  - BOOK
AU  -  Inovema .d.o.o.
PY  - 2011
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 0531-7339
SN  - 9783653009194
TI  - Innovation Strategies in New Product Development
T2  - Balancing Technological, Marketing and Complementary Competencies of a Firm
DO  - 10.3726/978-3-653-00919-4
UR  - https://www.peterlang.com/document/1045826
N2  - Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms’ innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries.
KW  - technology leaders, technology followers, PLS, structural equation modeling
LA  - English
ER  -