TY  - BOOK
AU  - Armin Tank
PY  - 2014
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783653031805
TI  - Innovation Behavior of Older Consumers
T2  - An Empirical Analysis of Older and Younger Consumers’ Determinants of Consumer Electronic Products Ownership
DO  - 10.3726/978-3-653-03180-5
UR  - https://www.peterlang.com/document/1047541
N2  - This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices – a product category that is characterized by an exceptionally high pace of innovation.
KW  - Demographic change, Demographischer Wandel, Innovation Diffusion Research, Senioren, Alter, Innovation Adoption
LA  - English
ER  -