TY  - BOOK
AU  - Karl Herndl
PY  - 2014
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783653042030
TI  - Sales Coaching by Benedict
T2  - Sales Success with Clear Structures and with Heart
DO  - 10.3726/978-3-653-04203-0
UR  - https://www.peterlang.com/document/1048026
N2  - The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict, and transferred the content of these rules to sales. At first glance the undertaking seems a little ambitious, but it does succeed in delivering convincing results and practical benefits for the streamlining of sales processes. The central chapter of the book offers a sales structure which can be easily adapted for sales in all sectors.
KW  - Leadership, Personalmanagement, Personalverwaltung, Sales coaching, Rule of St Benedict
LA  - English
ER  -