TY  - BOOK
AU  - Christian Gunkel
PY  - 2014
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783653047066
TI  - Politicizing Consumer Choice
T2  - Ethical Dimensions of Consumerism in the United States
DO  - 10.3726/978-3-653-04706-6
UR  - https://www.peterlang.com/document/1048734
N2  - This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer’s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.
KW  - Konsumismus, Fordismus, Konsument, Postmoderne
LA  - English
ER  -