TY  - BOOK
AU  - Aydemir Okay
PY  - 2016
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783653069594
TI  - Trust in Communication Management
DO  - 10.3726/978-3-653-06959-4
UR  - https://www.peterlang.com/document/1050532
N2  - This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.
KW  - Turkey, Generation Y, Social media, Digital media
LA  - English
ER  -