TY  - BOOK
AU  - Ishita Sinha Roy
PY  - 2019
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781453912492
TI  - Manufacturing Indianness
T2  - Nation-Branding and Postcolonial Identity
DO  - 10.3726/978-1-4539-1249-2
UR  - https://www.peterlang.com/document/1051065
N2  - Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.
LA  - English
ER  -