TY  - BOOK
AU  - David L. Altheide
PY  - 2014
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781453914014
TI  - Media Edge
T2  - Media Logic and Social Reality
DO  - 10.3726/978-1-4539-1401-4
UR  - https://www.peterlang.com/document/1051543
N2  - This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979.  Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.  From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.
KW  - industrial revolution, mediation, identity, Social power, media logic, mediated communication, Social Media
LA  - English
ER  -