TY  - BOOK
AU  - Gianluigi Guido
PY  - 2009
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 9783035104998
TI  - Behind Ethical Consumption
T2  - Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
DO  - 10.3726/978-3-0351-0499-8
UR  - https://www.peterlang.com/document/1051940
N2  - This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.
KW  - Marktforschung, Unternehmenstechnik, Ecology and Environmental Science
LA  - English
ER  -