TY  - BOOK
AU  - Alessandro Maria Peluso
PY  - 2011
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 9783035102642
TI  - Consumer Satisfaction
T2  - Advancements in Theory, Modeling, and Empirical Findings
DO  - 10.3726/978-3-0351-0264-2
UR  - https://www.peterlang.com/document/1052362
N2  - Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners.
KW  - Market Research, Consumers, Demand, Marketing Strategies, Market Segmentation, Psychology of Economics (Publicity and Marketing Psychology), Perception, Pricing, Product and Diversity, Publicity and Advertising
LA  - English
ER  -