TY  - BOOK
AU  - Sylvain Dieltjens
AU  - Paul Gillaerts
AU  - Priscilla Heynderickx
AU  - Geert Jacobs
AU  - Elizabeth de Groot
PY  - 2012
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 1424-8689
SN  - 9783035103809
TI  - Researching Discourse in Business Genres
T2  - Cases and Corpora
DO  - 10.3726/978-3-0351-0380-9
UR  - https://www.peterlang.com/document/1052760
N2  - The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.
KW  - Discourse analysis, Pragmatics, Applied Linguistics, Aims and Policies of Business and Management, Education in Business and Management
LA  - English
ER  -