TY  - BOOK
AU  - Gianluigi Guido
AU  - M. Irene Prete
AU  - Marco Pichierri
AU  - Giovanni Pino
AU  - Alessandro M. Peluso
PY  - 2016
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 9783035109245
TI  - Beyond Ethical Consumption
T2  - Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
DO  - 10.3726/978-3-0351-0924-5
UR  - https://www.peterlang.com/document/1053530
N2  - This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.
KW  - marketing, religion, consumption
LA  - English
ER  -