TY  - BOOK
AU  - Tobias Müller-Prothmann
PY  - 2012
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 0531-7339
SN  - 9783653011593
TI  - Leveraging Knowledge Communication for Innovation
T2  - Framework, Methods and Applications of Social Network Analysis in Research and Development
DO  - 10.3726/978-3-653-01159-3
UR  - https://www.peterlang.com/document/1053613
N2  - The paradigm of social network analysis (SNA) is widely recognized as a potential approach to analyze, evaluate, and influence communication processes. The author argues that SNA proves useful as a theoretical concept and as a practical tool for knowledge communication in research and development (R&D). The context of innovative knowledge generation in organizational R&D environments is introduced very broadly with reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes. Based on three case studies, methods of SNA are simplified and illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA.
KW  - Soziales Netzwerk, Wissensmanagement, Forschung und Entwicklung, Innerbetriebliche Kommunikation, Social Network Analysis, Innovation, Knowledge Management, Knowledge Community, Research
LA  - English
ER  -