TY  - BOOK
AU  - Michael B. Hinner
PY  - 2012
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783653014471
TI  - The Interface of Business and Culture
DO  - 10.3726/978-3-653-01447-1
UR  - https://www.peterlang.com/document/1053638
N2  - Humans need to communicate in order to interact with one another, and culture helps regulate such interaction and communication. The same is true in the world of business since there, too, people interact and communicate with one another. And in today’s globalized world, it is inevitable that many such encounters and interactions involve people of diverse cultural background. That is why it is so imperative that business people understand how culture influences human behavior and communication, including their own. This knowledge will provide a better understanding of not just one’s own behavior, but also that of one’s international business partners, employees, and customers. So who better to explain the influence of culture than some of the leading experts in the field? These contributing authors cover a wide spectrum of topics that range from general principles of intercultural communication to very specific aspects of culture’s influence in particular business contexts. These insights should prove to be interesting, perceptive, and useful to many international business transactions and interactions.
KW  - Intercultural Communication, Human Communication, Business Administration and Management, Business Communication, Intercultural Business Communication
LA  - English
ER  -