TY  - BOOK
AU  - Michał Chmielecki
AU  - Łukasz Sułkowski
PY  - 2016
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783631716120
TI  - Metaphors in Management – Blend of Theory and Practice
DO  - 10.3726/b10714
UR  - https://www.peterlang.com/document/1054950
N2  - This book will help managers understand organizations in non-quantitative manner. The modern-day managers are challenged with dealing with these constantly increasing complexities in the pursuit of efficiency and effectiveness. They must understand how constant changes influence their tasks so they can contribute to establishing a fast-reacting organization. The authors analyze how metaphors can serve as methods or tools that provide insight into how organizations function, and how best to deal with making them successful in a state of permanent change.
KW  - Modern-day managers, Efficiency, Effectiveness, Fast-reacting organization, Strategic management, Organizational change and innovation
LA  - English
ER  -