TY  - BOOK
AU  - Wojciech Wachowski
AU  - Zoltan Kövecses
AU  - Michał Borodo
PY  - 2017
CY  - Oxford, United Kingdom
PB  - Peter Lang Verlag
SN  - 1663-5809
SN  - 9781787077010
TI  - Zooming In
T2  - Micro-Scale Perspectives on Cognition, Translation and Cross-Cultural Communication
DO  - 10.3726/b10542
UR  - https://www.peterlang.com/document/1055025
N2  - This book explores the influence of culture and cognition on translation and communication and brings together revised versions of papers delivered at the First International TransLingua Conference, organized in 2015 by the Institute of Modern Languages and Applied Linguistics and the Department of English at Kazimierz Wielki University in Bydgoszcz, Poland. The volume investigates various languages and cultures (including Japanese, Hungarian, English, Czech, Polish, German and Swahili) and examines a range of linguistic and translation issues from a micro-scale perspective. Alongside these case studies, it also includes reflections by two internationally renowned scholars, Elżbieta Tabakowska and Zoltán Kövecses, on the interplay between language, culture and cognition and the influence of collective and individual memory on translation.
KW  - translation, civil law, cognitive linguistics, equivalence, euphemisms, localization, humour, motoring, interpreting, lexicography, memory, metaphor, metonomy
LA  - English
ER  -