TY  - BOOK
AU  - Emanuela Mora
AU  - Marco Pedroni
PY  - 2017
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 9783034327886
TI  - Fashion Tales
T2  - Feeding the Imaginary
DO  - 10.3726/b11234
UR  - https://www.peterlang.com/document/1055219
N2  - Since its beginnings in the middle of the 19th century, fashion has been narrated through multiple media, both visual and verbal, and for such different purposes as marketing and advertising, art, costume history, social research and cultural dissemination. In this light, fashion has represented an important piece of material culture in modern industrial urban societies and in postcolonial and non-western contexts. Today, we are witnessing a turn in this imaginary as issues related to social, environmental and cultural sustainability come to predominate in many areas of human activity. The book addresses this challenge. By facilitating encounters between disciplines and cultures, it explores a multitude of fashion issues, practices and views that feed the contemporary fashion imaginary: local cultures, linguistic codes, TV series, movies, magazines, ads, blogs, bodily practices. The book deals with a paramount issue for fashion studies: how do the production and circulation of fashion imaginary come about in the 21st century?
KW  - Fashion imaginary, Fashion studies, Social representations, Fashion movies, TV series, Fashion blogging, Fashion production, Sustainability, Fashion identities, Fashion advertisement, Female body, Fashion communication
LA  - English
ER  -