TY  - BOOK
AU  - Katherine A. Foss
PY  - 2019
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781433156366
TI  - Beyond Princess Culture
T2  - Gender and Children’s Marketing
DO  - 10.3726/b13482
UR  - https://www.peterlang.com/document/1057046
N2  - Beyond Princess Culture: Gender and Children’s Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products’ users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children’s products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.
LA  - English
ER  -