TY  - BOOK
AU  - Olga Łabendowicz
PY  - 2019
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783631785102
TI  - Audiovisual Translation in Poland
T2  - Changing Audiences
DO  - 10.3726/b15416
UR  - https://www.peterlang.com/document/1057697
N2  - The presented overview is an attempt to identify the ongoing changes in the landscape of Polish audiovisual translation (AVT) audiences watching longer video formats online, and thus to further the research in the area of cognitive performance. The objective of this book is twofold. First, it aims to identify viewing styles, preferences, and expectations of Polish viewers towards watching American humorous productions deeply rooted in source culture with modes of AVT proper. Second, and partly as a by-product, it attempts to offer a combination of methodological tools for further exploration of eye-tracking in AVT studies, triangulating this technology with various research tools (e.g. online questionnaires) to provide a feasible and reliable data analysis. The detailed findings prove that both the AVT and the audiences in Poland indeed change – and as such, the ongoing shifts should be closely examined to initiate a wider and more inclusive discussion about what audiovisual translation of the 21st century should be like.
KW  - audience reception, AVT proper, eye-tracking, cognition, translating culture
LA  - English
ER  -