TY  - BOOK
AU  - Rafael Ravina Ripoll
AU  - Luis Bayardo Tobar Pesántez
AU  - Araceli Galiano Coronil
AU  - José Marchena Dominguez
PY  - 2021
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 9783034342322
TI  - Happiness Management and Social Marketing: A wave of sustainability and creativity
DO  - 10.3726/b17867
UR  - https://www.peterlang.com/document/1058833
N2  - In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.
LA  - English
ER  -