TY  - BOOK
AU  - Markus A. Höllerer
PY  - 2012
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 1613-3056
SN  - 9783653014648
TI  - Between Creed, Rhetoric Façade, and Disregard
T2  - Dissemination and Theorization of Corporate Social Responsibility in Austria
DO  - 10.3726/978-3-653-01464-8
UR  - https://www.peterlang.com/document/1067422
N2  - Applying the theoretical lens of organizational institutionalism, this study analyzes the spread of Corporate Social Responsibility (CSR) in the Austrian corporate world. The objectives are threefold: First, to explore the institutional framework in place; second, to explain the dissemination of CSR in terms of adopters’ characteristics and field-level pressures; and third, to understand the structuring dimensions of meaning within the CSR discourse. The findings demonstrate that a specific sub-population is more inclined to espouse commitment to CSR policies. Against the background of an ambiguous nature and definition of CSR, this study also shows how actor categories and divergent thematic embeddings serve as a basis for the concept’s theorization, and elaborates on a distinct constellation of empirical sub-discourses.
KW  - Diffusion of Management Concepts, Organizational Institutionalism, CSR
LA  - English
ER  -