TY  - BOOK
AU  - Astrid Dickinger
PY  - 2018
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 1613-3056
SN  - 9783631754511
TI  - Perceived Quality of Mobile Services
T2  - A Segment-Specific Analysis
DO  - 10.3726/b13970
UR  - https://www.peterlang.com/document/1068518
N2  - The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations and service quality to mobile services, and identifies new trends in the mobile communication market. The book demonstrates to what extent service quality and adoption theories of consumer behavior literature explain the (repeated) usage of mobile services, and how the results differ by user segments. A-priori and a-posteriori segmentations provide detailed insights. The results indicate that it is important to consider (un)observed heterogeneity in explanatory models.
KW  - Mobile Telekommunikation, Electronic Commerce, Service Quality, User Segment, Acceptance of M-Service
LA  - English
ER  -