TY  - BOOK
AU  - Karelisa Hartigan
PY  - 2021
CY  - Berlin, Germany
PB  - Peter Lang Verlag
TI  - Muse on Madison Avenue
T2  - Classical Mythology in Contemporary Advertising
UR  - https://www.peterlang.com/document/1093134
N2  - Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community’s myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.
KW  - Madison Galery, Werbung, Add
LA  - English
ER  -