TY  - BOOK
AU  - Michael B. Hinner
PY  - 2021
CY  - Berlin, Germany
PB  - Peter Lang Verlag
TI  - Chinese and Western Business Cultures
T2  - A Comparison and Contrast
UR  - https://www.peterlang.com/document/1099495
N2  - The series seeks to illuminate, highlight, and spotlight (intercultural) communication in the world of business. This second volume focuses on China in an intercultural business context. Due to China’s growing importance in today’s world, it is imperative to obtain some insights into Chinese culture in order to begin to understand Chinese business practices. By examining the issue from a Western and a Chinese perspective, a more comprehensive view becomes possible. What appears baffling to Western managers may become understandable after a comparison with and contrast to the Chinese perspective. This is what this volume accomplishes: Shed light on misperceived aspects of intercultural business encounters.
KW  - Interkulturelles Management, Aufsatzsammlung, International Business, Intercultural Communication, Business Communication, China, Intercultural Business
LA  - English
ER  -