TY - BOOK AU - Ann Gordon AU - Jerry L. Miller PY - 2005 CY - New York, United States of America PB - Peter Lang Verlag SN - 1525-9730 TI - When Stereotypes Collide T2 - Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns UR - https://www.peterlang.com/document/1100251 N2 - Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates. KW - USA, Kongress, Parteimitglied, Wahlverhalten, African American, Advertisement, Gender, Campaign, Politische Entscheidung, Ethnicity LA - English ER -