TY  - BOOK
AU  - Ann Gordon
AU  - Jerry L. Miller
PY  - 2021
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 1525-9730
TI  - When Stereotypes Collide
T2  - Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
UR  - https://www.peterlang.com/document/1100251
N2  - Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
KW  - USA, Kongress, Parteimitglied, Wahlverhalten, African American, Advertisement, Gender, Campaign, Politische Entscheidung, Ethnicity
LA  - English
ER  -