TY  - BOOK
AU  - Roni Zirinski
PY  - 2021
CY  - New York, United States of America
PB  - Peter Lang Verlag
TI  - Ad Hoc Arabism
T2  - Advertising, Culture, and Technology in Saudi Arabia
UR  - https://www.peterlang.com/document/1100332
N2  - Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women’s magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an invaluable exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East.
KW  - Werbung, Communication, Saudi-Arabien, Verbraucherverhalten, Kultursoziologie, Advertising, Saudi Arabia, Middle East, Culture Study
LA  - English
ER  -