TY  - BOOK
AU  - Alena Kretzberg
PY  - 2021
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 0531-7339
TI  - Market Entry Strategies for Emerging Economies
UR  - https://www.peterlang.com/document/1103427
N2  - Many multinational firms see emerging markets as one of their most important growth opportunities: Either they are planning market entry, have just entered the market, or have operated in the market for some time. The key issue is how they can build and sustain profitable operations. After an overview of existing theories around market entry and a comparison of entry conditions in Asian emerging countries, the book investigates success factors of foreign banks in Eastern Europe. A theoretical model of the most important performance determinants is built and subsequently tested with detailed empirical data. In addition, the book provides interesting insights on potential strategies after initial market entry. Industrial organization concepts are applied to the Chinese automotive sector, leading to practical recommendations on how to remain profitable in an increasingly competitive market.
KW  - Emerging Market, Automotive sector /China, Multinationales Unternehmen, Markteintrittsstrategie, Banking sector /Eastern Europe, Competitiveness
LA  - English
ER  -