TY  - BOOK
AU  - Anthony Y.H. Fung
PY  - 2021
CY  - New York, United States of America
PB  - Peter Lang Verlag
TI  - Global Capital, Local Culture
T2  - Transnational Media Corporations in China
UR  - https://www.peterlang.com/document/1105734
N2  - This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
KW  - China, Medienwirtschaft, Standortfaktor, Akkulturation, Transnational Media, Globalization, localization,, Multinationales Unternehmen, Popular Culture, Global Capital, Local Culture, WTO
LA  - English
ER  -